Targeting the Art & Science of Demand Generation

The Delta is your dedicated place for tips, tricks, and guidance related to B2B demand generation. When you subscribe to our newsletter, we'll respect your inbox and drop insight that delivers value. 


Check out these resources to learn how we approach demand generation as a strategic function. The term Delta represents the fourth letter of the Greek alphabet (Δδ), and is transliterated as ‘d’. It's also a silt deposit created by rivers at the point where they enter the sea. When measuring outcomes, it's the difference between two things or values.

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